TikTok is best known for entertainment, trends and short-form video, but it has also become a useful recruitment channel. Recruitment on TikTok is particularly effective for companies hiring graduates, apprentices, entry-level workers, hospitality staff, retail employees and creative professionals. Trends can help a recruitment video feel relevant, but businesses should not force every job advertisement into a popular format. Make Applying SimpleA recruitment video should always include a clear next step. Measuring Recruitment ResultsTikTok recruitment campaigns should be measured using more than TikTok views alone.