That is why more HR teams are borrowing a tool from event marketers: the branded pop-up tent. Here is how a simple shelter changes the math at recruitment events, and how to use one well. It is a season of campus visits, community job fairs, and open houses, often run by different team members in different cities. Quick Wins for Your Next Job Fair➔ Print your current openings on a swappable banner or sign, not the tent itself, so the tent stays useful as roles change. At your next job fair, let the booth do the first round of talking.