J&K Bans Sale, Storage Of Smokeless Tobacco Product Cool Lip In KathuaJammu- The Jammu and Kashmir administration on Friday imposed a ban on the storage, sale, display and distribution of the smokeless tobacco-based product ‘Cool Lip’ in Kathua district with immediate effect, citing rising health concerns, particularly among children and youth, officials said. An order issued by Kathua District Magistrate Rajesh Sharma said the step was taken in the interest of public health and safety after reports of growing prevalence of the product in local shops and its use by students. Sharma said due to the potential health risks, including carcinogenic and adverse oral effects, it became “imperative to prohibit the sale of such items” in the district. The order, which will remain in force until further directions, has been circulated through print, electronic and social media for wider public awareness. Cool Lip, a smokeless tobacco product that comes in small pouches, is kept under the lip for a high.