Devastating evidence of the scale of problems facing families, and facing the country, is that one in four young lives is being held back by child poverty. Over three quarters of people (77%) want decision makers to take more action on child poverty. People also say that they are concerned about the number of children being held back by poverty (76%) and want to see the Scottish Government take action. There is widespread support for bold action to turn the tide on child poverty. This aims to find out what people in Scotland think about child poverty, and to tell a new story about child poverty that chimes with those feelings, and with families who are experiencing poverty.