The fourth Spider-Man movie since Marvel took control of the franchise has proved to be the superhero-juggernaut studio’s best day one performer yet. Spider-Man: Brand New Day grossed $168 million from 4,487 North American theaters on Friday, the biggest opening day ever for a domestic release. Marvel’s Avenger’s: Endgame was the previous record-holder, pulling in $157 million on its first day in 2019. That would make Brand New Day the biggest North American debut of all time, edging out Endgame from the top spot again. Holland’s Spider-Man was also in Infinity War and Endgame, having made his Marvel Cinematic Universe debut in Captain America: Civil War.