Norwegian Cruise Line Holdings (NCLH) is reshaping its luxury portfolio, announcing plans to sell the Oceania Sirena and reposition both Oceania Cruises and Regent Seven Seas Cruises to sharpen each brand’s standing at the top of the market. NCLH CEO John Chidsey said the company had entered into a binding memorandum of agreement to sell the Oceania Sirena, with a leaseback keeping the ship in service until it changes hands. Chidsey called the sale “a deliberate portfolio action to move the Oceania fleet toward a product offering that better supports the brand’s positioning and long-term return profile.” “At Oceania Cruises, our focus is on aligning the fleet more closely with the brand’s luxury positioning,” Chidsey said, pointing to the reimagining of the Oceania Nautica as the Oceania Aurelia. At Regent, Chidsey said the company is introducing a new suite category on its Seven Seas Explorer-class ships, reimagining and expanding entry-level suites.