NCBA, through its Elev8 programme, has sponsored ten creators to participate in the inaugural Creative Economy 101 cohort launched by the The Burns Brothers in Partnership with Strathmore University Business School. The Creative Economy Africa Institute aims to empower Africa’s creators to build sustainable businesses and careers. Supporting the creative economy is not only an investment in talent, but also an investment in Africa’s economic growth.” The programme brings together industry leaders, educators, creators, and ecosystem partners to strengthen Africa’s creative economy through practical business education. 8,500, covering the foundations of the creative economy, and is certified by Strathmore University Business School.