OpenAI, the Microsoft-backed artificial intelligence company, is set to roll out new copyright controls in its video-generating app, Sora. The upcoming features will allow content rights holders, such as movie and television studios, to decide how their characters are used in AI-generated videos. According to Altman, OpenAI will also launch a revenue-sharing program, enabling copyright holders who allow their characters to appear in Sora to earn from user-generated content. OpenAI’s launch of Sora marks another step in the competitive text-to-video AI space, where it faces rivals such as Meta and Google. Meta recently unveiled Vibes, a similar platform for short-form AI-generated videos.