Disney, meanwhile, is looking to increase excitement for December's Avatar: Fire and Ash with an Avatar: The Way of Water re-release. However, what neither Johnson nor Disney anticipated was some last-minute competition from singer Taylor Swift. Announced last month, Taylor Swift: The Official Release Party of a Showgirl looks set to dominate North American theaters this weekend with an estimated $29 million - $31 million opening weekend. A movie doesn't need to be a box office hit to score awards, of course, but this will come as a blow to Johnson. For comparison's sake, Taylor Swift: The Official Release Party of a Showgirl has an A+ CinemaScore and 98% on the Popcornmeter (only two reviews have been counted, both of which were positive).