Newswise — The fifth Toy Story installment recently surpassed over $1 billion at the box office making it the highest-grossing film of 2026. What makes Toy Story different is that it’s had all the building blocks of a franchise from the beginning. The most interesting fact to me is that Toy Story became the quintessential model for Disney’s franchise strategy. But until 20 years ago, it was not a franchise movie company. And, the Toy Story universe could keep growing, adding new characters and new stories for as long as Disney wanted.