Smart Thought Of The Week: Soggy-ChipsBy The Smart Investor • July 30, 2026Chips don’t generally get a good press. It refers to people who often seem bitter, hold grudges, and are easily provoked into arguments. For a long time, chips and anything related to chips have been the toast of the stock market. Investors just couldn’t get enough of chip designers, chip makers, and producers of chip-making equipment. The likes of NVIDIA, with its market value of US$5.5 trillion, has come to dominate both the S&P500 and Nasdaq100.