FIFA President Gianni Infantino's plan to sell a stake in the World Cup to private investors has triggered the broadest revolt of his decade in charge of world soccer. Critics argued those incentives masked a broader strategic shift—an expanded tournament calendar that could eventually have led to a World Cup staged more often than every four years. "The World Cup is not for sale," the confederation said, adding that no UEFA national team would participate in FIFA tournaments while the plan was active. FIFA then expanded the Club World Cup to 32 teams, creating a tournament that competes directly with the Champions League for attention, money and influence. The federation is projecting roughly $13 billion in revenue for the four-year cycle that includes the 2026 World Cup, up from about $7.5 billion during the Qatar cycle, the most FIFA has ever generated from a World Cup period.