The Gist What is Virgin Atlantic's "Minimum Viable Knowledge" tactic? Virgin Atlantic's AI Concierge Runs on Adobe's Multi-Agent ArchitectureDuring Letchford’s session, he highlighted how generative AI is actively changing customer behavior and altering the traditional marketing funnel. What Multi-Agent Architecture Powers Virgin Atlantic's AI Concierge? Virgin Atlantic built its AI Concierge on Adobe's AI Concierge facility, deploying four specialized agents — flight, holidays, FAQ and Flying Club — to meet travelers who now arrive further down a funnel shortened by generative AI research tools like ChatGPT and Claude. 3 Things to Know About Virgin Atlantic's AI Concierge RolloutThe following table highlights the most important lessons, actions and strategic considerations emerging from Virgin Atlantic's AI Concierge rollout and its "Minimum Viable Knowledge" approach.