Scope AEO work to what the team can sustain alongside existing priorities. Owned audience and distribution outperform AEO as a primary strategy — AEO becomes support work, not the source of the business. Don't let AEO work displace the harder work of building audience and distribution. That is a bad trade when the content business depends on repeat readers, direct visits, and time on site. FAQ: AEO and GEO Investment for Small Marketing TeamsEditor's note: These questions address how much AEO and GEO work is actually worth doing when a marketing team is already stretched thin.