A better control point: Leaders need transaction governance that determines what the business can accept, not only what the buyer can see or submit. Related Article: Why Conversion Metrics Can't Prove Your AI Checkout Actually WorkedWhy Do Valid-Looking B2B Orders Still Fail? That question often points to the real issue: Governance lived in storefront configuration, not at the point of order release. Key Lessons From B2B Transaction Governance FailuresThe following table highlights the most important lessons, actions and strategic considerations emerging from the shift toward self-service B2B buying and the transaction governance gaps it exposes. It has a transaction governance gap.