SRINAGAR: More than 100 buyers, exporters, traders and business representatives from Jammu and Kashmir and other parts of the country participated in a Buyer–Seller Meet here on Friday aimed at creating direct market linkages between Ladakh’s Pashmina growers and the wider industry. The participating members of the All Changthang Pashmina Growers Cooperative Society showcased authentic Ladakh Pashmina and value-added products to buyers and traders. The direct interaction allowed prospective buyers to understand the production process, quality parameters and distinctive characteristics of Ladakh Pashmina, while growers and cooperative members gained a better understanding of market requirements, pricing expectations and opportunities for value addition. A major proposal discussed at the event was the development of a dedicated digital platform or mobile application for Pashmina growers, artisans and cooperative members. Secretary of the All Changthang Pashmina Growers Cooperative Society Ltd. Thinles, representatives of JK Bank and the Cooperatives Department, officials of the Changthang district administration, cooperative members, artisans and weavers attended the programme.