Toronto Blue Jays Vladimir Guerrero Jr. and Bo Bichette celebrate with teammates after winning the American League East Division title following MLB baseball action against the Tampa Bay Rays, in Toronto, Sunday, Sept. 28, 2025. “I think it’s a huge benefit.”Kelly Higginson, CEO of Restaurants Canada, said events like the Blue Jays’ playoff run are important “now more than ever” for the food industry. That makes a Blue Jays playoff atmosphere at the brewery even more special, said Murphy. More than 200 additional customers are expected each day of the Blue Jays’ playoffs, he said. He expects Blue Jays fans to bring a similar vibe and they’ll likely come from across Canada and abroad, he said.