Each model was given email access to the other models, all under human name pseudonyms. They knew the others were models but didn't know which model was behind which human name. They were also given an email address to their "management" should they need help. Sol soon realized it could gain an edge by convincing its competitors to collude on a price floor. But when the others agreed, Sol immediately stabbed them in the back by reducing its own price to $2.14.