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Mercedes CEO Admits It ‘Forgot a Little Bit About the Customer’ When It Axed Buttons
['Adam Ismail', 'Senior Editor', 'Jerry Perez', 'Joel Feder', 'Hazel Southwell', 'Chris Teague', 'Andrew P. Collins', 'Lewin Day', 'Peter Holderith', 'Byron Hurd']
The Drive
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There were some aspects of the little sedan that really impressed me, but its infotainment system and lack of common-sense buttons and physical controls drove me to my wit’s end.
“Sometimes you get a bit ahead of yourself and do technology for the sake of technology and maybe forget a little bit about the customer,” Källenius said, according to Autocar.
“So from now on, you will see us reintroduce the most sensible buttons.”
These are encouraging comments coming from Källenius, a man leading a manufacturer that’s pushed, perhaps more boldly than most, toward replacing physical controls with screens.