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Mission Craft Cocktails adds Pickle-Rita to ready-to-drink margarita range
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FoodBev Media
Mission Craft Cocktails is expanding its ready-to-drink (RTD) cocktail portfolio with the launch of Pickle-Rita, a dill-infused tequila margarita aimed at consumers seeking more unconventional flavour combinations.
The new product joins the brand’s existing margarita range, which includes Classic Margarita, Jalapeño Pineapple Margarita, Strawberry Margarita, Watermelon Margarita and Tamarind Margarita.
The tequila is supplied by Productos Finos de Agave, a third-generation, family-run independent distillery and Mission Craft Cocktails’ new tequila partner.
Mission Craft Cocktails founders Amit Singh and Marcin Malyszko, said: “What started as an April Fools' joke quickly became one of the most requested cocktails we've ever dreamed of.
Mission Craft Cocktails’ Pickle-Rita is set to launch at Total Wine & More, Costco and Ralphs in the US this autumn, as well as through the brand’s website.