German bakery and snacks manufacturer Griesson-de Beukelaer (GdB) is expanding its presence in the US with the acquisition of DeBeukelaer Corporation (DBC) and its Pirouline brand of crème-filled rolled wafer cookies. The family-owned company has acquired DBC in Madison, Mississippi, as part of its strategy to grow in the strategically important US market. Alongside the acquisition, GdB plans to make an immediate investment in a new state-of-the-art bakery at the Madison site. Founded nearly 50 years ago by Peter and Mirelle de Beukelaer, DBC has built its business around European baking traditions and is best known for Pirouline’s distinctive rolled wafer cookies featuring a signature swirled stripe. Susanne Gries, shareholder of Griesson-de Beukelaer, said: “With the acquisition of DeBeukelaer Corporation, we are implementing our growth strategy and fulfilling a long-cherished dream – one shared by our father, Heinz Gries."