California-based Joel Gott Wines has launched Sauvy B, a new line of ready-to-drink (RTD) canned Sauvignon Blanc spritz beverages with added electrolytes. The unique innovation responds to the ‘spritz culture’ and functional refreshment trends, launching as consumer interest in lighter alcoholic beverages, wellness trends and convenient RTD formats continues to grow. Sauvy B is made with California Sauvignon Blanc, sparkling water, electrolytes from Himalayan pink salt, and bright citrus flavours. The innovation was developed by fourth-generation California vintner Joel Gott and his wife and winemaking partner Sarah Gott, building on the pair’s longstanding Sauvignon Blanc expertise while aiming to ‘reimagine how wine can show up in everyday life’. Co-founder Joel Gott said: “We saw an opportunity to bring together everything people are looking for right now: great flavour, convenience and a fresh take on Sauvignon Blanc”.