Carlsberg Group is expanding its long-standing partnership with PepsiCo, taking on production, sales and distribution of PepsiCo’s soft drinks portfolio in Azerbaijan from 1 January 2027. Under the new agreement, Carlsberg will become PepsiCo’s bottling partner in the market, with the partnership expected to double the brewer’s business in Azerbaijan. The move will further diversify Carlsberg’s presence in Azerbaijan, bringing PepsiCo’s soft drink brands into its established local beverage portfolio. Jacob Aarup-Andersen, CEO of Carlsberg Group, said: “We’re excited about the further expansion of our long-standing partnership with PepsiCo to Azerbaijan. Eugene Willemsen, CEO of International Beverages at PepsiCo, said “We’re proud to expand our long-standing partnership with Carlsberg to Azerbaijan, an important step in strengthening our footprint across high-potential markets."