General Mills has launched its 2026 seasonal product line-up in the US, featuring new autumn-inspired baking mixes alongside returning pumpkin spice and Halloween-themed products. The range includes three new limited-edition Betty Crocker mixes: Pumpkin Spice Cheesecake Bar Mix produces cheesecake bars with a graham-style crust, while Apple Cider Delights Cake Mix and Maple Delights Cake Mix both contain pudding mix to create a moist texture. Returning products include Betty Crocker’s Caramel Apple Cookie Mix, Gingerbread Cake & Cookie Mix and Soft Baked Pumpkin Spice Cookie Mix, as well as Pumpkin Spice Cheerios. The wider Halloween range features products from Annie’s, Chex Mix, Fruit by the Foot, Fruit Roll-Ups, Gushers and Immaculate Baking Co. Highlights include Annie’s Halloween Pasta & Cheddar, Chex Mix Halloween Muddy Buddies and Organic Pumpkin Spice Cinnamon Rolls from Immaculate Baking Co.