While strawberries, cherries and apples have been agritourism mainstays for decades, lavender is carving out its own path. Reaching its peak from mid-July to early August, lavender farms are becoming increasingly popular in Wisconsin. Hewett says it has been a great complement to their operation, as lavender can be used for culinary and self-care purposes. Play AudioMany lavender fields are open for you-pick events in the coming weeks before the season comes to a close. That includes this weekend's Lavender Festival at Glen Innish Farms.