AdvertisementTo win as many seats as possible, we have to pick America First candidates in the remaining primaries and support them with everything we’ve got. To win against well funded incumbent machines and the liberal media, conservative candidates must change how they talk to the people. He bypassed traditional media gatekeepers and rejected expensive, polished public relations campaigns. This gives lifelong Democrats the cultural permission they need to cross over and vote for a local conservative. By using the Un-Campaign approach, conservative candidates can reduce the financial barriers to running for public office.