A new rival to Wall Street officially debuted on Friday as the Texas Stock Exchange went fully live for the first time with trading available for all of its listed tickers. The Texas Stock Exchange, which is based in Dallas, is the first new major stock exchange to launch in the U.S. in decades. The TXSE, called the "Tex-ee," is looking to compete with the New York Stock Exchange and Nasdaq Composite for listings. The exchange's Texas Market Center will include executive offices, a Texas business museum and a broadcast studio. The Texas Stock Exchange's rivals – the New York Stock Exchange and Nasdaq – have also expanded their footprint in the state of Texas and have enticed companies to dual list on the new duplicate exchanges at no cost.