By Jonathan StempelJuly 31 (Reuters) - Amazon.com was sued on Friday by consumers who accused the retailer of misrepresenting the environmental benefits of seafood ‌sold on its platform, a practice known as greenwashing. In a proposed class ‌action in Seattle federal court, consumers said labels containing phrases such as "dolphin safe," "responsibly sourced," "sustainable," "wild caught" and "MSC Certified ​Sustainable Seafood" misled them into believing Amazon's seafood sourcing causes minimal harm to oceans and the environment. "Amazon nevertheless markets the greenwashed seafood products using ⁠broad sustainability messaging without providing disclosures necessary to prevent consumer deception," the complaint said. BUMBLE BEE, CHICKEN OF THE SEA, STARKISTThe lawsuit targets dozens of tuna, salmon and other seafood products under brands including Bumble Bee, Chicken of ‌the Sea, StarKist and Amazon's own 365 by Whole ​Foods Market. The respective parents ​of Bumble Bee, Chicken of ‌the Sea and StarKist — Taiwan's FCF, Thai Union Group and South Korea's ​Dongwon Industries — are not defendants in Friday's lawsuit.