PanARMENIAN.Net - Increased demand for Armenia’s greenhouse products—not just berries, but vegetables and flowers as well—has presented farmers with fresh possibilities for export. To meet export conditions—especially in brand-new markets throughout the Middle East and Europe, in addition to Russia—Armenia’s greenhouse sector needed to modernize. Despite the promise of the greenhouse sector, however, exports were lagging. IFC’s advisory support began with a review of the export potential of Armenia’s greenhouse sector, and we then mapped the export supply chain of greenhouse production and devised the appropriate interventions. Yielding Local BenefitsIFC’s support to the greenhouse sector yielded another sort of harvest.