Customer insights are actionable data about customers on the basis of which companies can improve business decisions. Insights help companies extract value from customers by influencing or enhancing decisions through insights derived from data and its analysis. Most modern organizations use customer experience platforms to collect customer insights. Benefits of customer insightsOrganizations that leverage customer insights stand to benefit in various ways:Better business decisionsCustomer insights help organizations make better business decisions. Product and service developmentWith customer insights, organizations better understand customer requirements, buying behaviors, and perceptions of their offerings.