Why the Box of Cereal in My Cart Might Cost Less Than Yours

This month, we’re going to try to trip up the retailer algorithms that set prices for us behind the scenes. The next week, a coupon for that same box of cereal showed up when I logged back in. This is called “surveillance pricing” or “personalized pricing,” and it’s happening behind the scenes of apps and loyalty programs. This score helps companies decide what price you see before you even add an item to your digital cart. ⚖️ Check unit prices before buying in bulkWe’re getting a brand new Costco right down the street, which will come in handy as I try to retrain my shopping algorithms.