The proposal would have created a commercial arm called FIFA Forward Enterprise, which was being valued at $20 billion. AdvertisementAdvertisement AdvertisementThe World Cup is not a commercial enterprise, but FFE would allow it to be exploited by private investors. Reactions to commercializing the men's and women's World Cups and other major tournaments like the Club World Cup were swift. AdvertisementAdvertisement AdvertisementThe next major tournament on the FIFA schedule is the 2027 Women's World Cup next summer in Brazil. The next men's World Cup is in 2030 co-hosted by Spain, Portugal and Morocco.