Stock brokers analyzing stocks on screen by Standret via ShutterstockCognizant (CTSH) stock is in the red on July 30 even after a senior Morgan Stanley analyst raised his price target on the Teaneck-headquartered IT services company. Investors aren't cheering CTSH primarily because James Faucette's upwardly revised price target of $51 still signals potential for significant downside from its previous close. Why Morgan Stanley Raises Price Target on Cognizant StockFaucette raised his price target on CTSH shares primarily because of the company's differentiated artificial intelligence (AI) strategy. Morgan Stanley also recommends sticking with Cognizant shares because the firm has announced a fresh $2 billion buyback plan, which reinforces insider confidence in future upside potential. Investors should also note that other Wall Street firms are much more bullish on Cognizant than Morgan Stanley.