Mattel, Inc. (NASDAQ: MAT) today announced the promotion of Roberto Stanichi to President, Chief Marketing and Brand Officer. Ynon Kreiz, Chairman and Chief Executive Officer of Mattel, said: “Roberto has made significant progress establishing Mattel’s brand-centric organization and operating model. He has been instrumental in leading Mattel’s evolution to a brand-centric operating model since becoming Chief Global Brand Officer in 2025. He has enhanced brand stewardship from global strategy to local markets while creating an integrated approach across brand management, design, franchise, entertainment, and marketing. About MattelMattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world.