Watch NBC Bay Area News free wherever you are WATCH HERE WATCH HEREThe online tool allows California residents to ask registered data brokers to stop selling their personal information without having to contact hundreds of companies individually. "The bad guys, the hackers are leveraging the data from data brokers," Kemp said. Instead of contacting roughly 600 registered data brokers one by one, Californians can submit a single request through the DROP website. "We're all gonna hear a giant sucking sound outside of our data being deleted from all these data brokers systems," Kemp said. Beginning Aug. 1, registered data brokers have 45 days to process requests submitted through the system.