Influence over the World Cup, the tournament that still defines the sport for hundreds of millions, would no longer rest solely with the game’s traditional stakeholders. Unlike Uefa and Concacaf, CAF has issued no public condemnation of the lack of process or the principle of selling stakes in the World Cup. Private investment in a commercial subsidiary could accelerate pressure for expansion of both the men's and women's World Cups, as well as the Club World Cup. Proposals for a 64-team World Cup in 2030, already under discussion and involving six host countries across three confederations, are gathering pace. The question is whether the price of those resources should be the partial privatisation of the World Cup itself.