Most Read from BloombergReddit's ads business is the company's main source of revenue, but investors increasingly are hoping to see the mix shift to data deals for artificial intelligence training. That library has also drawn interest from AI firms seeking new training data, and Reddit has secured licensing deals with OpenAI and Alphabet Inc.'s Google worth hundreds of millions of dollars. As Reddit negotiates new deals, it's thinking not just about licensing fees, but also how to bring new users to its products. For example, when a chatbot supplies an answer drawn from Reddit data, executives want to be able to show users that Reddit is the source of the information and direct them to the site. Revenue in the period ending in September will be $860 million to $870 million, Reddit said Thursday in a statement, higher than the average analyst estimate of $829.4 million, according to Bloomberg-compiled data.