British Airways's parent company has increased its ticket prices in an effort to combat its rising fuel bill - Leon NealBritish Airways (BA) is facing a squeeze from low-cost rivals in Europe as holidaymakers reject a rise in fares driven by higher fuel costs. This has put pressure on margins for the flag carrier's short-haul flights, as consumers opt for budget holiday operators and airlines. BA's parent company has managed to recover about 60pc of the increase in its fuel bill through ticket prices across most of its flight network. IAG said: "Over the past few months these markets have been highly competitive due to significant capacity growth. The airline group's fuel bill jumped by €433m (£378m) in the first half of the year as the Iran conflict strangled off oil supplies.