Apple shares fall as analysts flag memory costs, supply pressures ahead Proactive uses images sourced from ShutterstockApple Inc (NASDAQ:AAPL, XETRA:APC) shares fell nearly 10% following its latest earnings report as analysts highlighted supply constraints, rising memory costs and a more challenging margin outlook heading into fiscal 2027. UBS wrote that Apple delivered an "in-line quarter" with solid iPhone demand but weaker-than-expected Services growth. UBS expects gross margins to face further pressure as higher memory costs filter through and tariff-related benefits fade. Wedbush focused on Apple's comments around memory costs, noting that expenses increased in the March quarter, rose significantly again in June and are expected to increase further in September. The firm wrote that Apple's inventory buffer had only partially offset higher costs in the June quarter, with that benefit now largely spent.