Giving the subsidy to older people rather than providers will boost their ability to pay for a service, Professor Brenda Gannon has told this week’s Support at Home inquiry hearing. Thin market subsidies should be given to care recipients rather than providers, health and social care economics expert Professor Brenda Gannon has told this week’s Senate Inquiry hearing into Support at Home. “Often across the board we would look at market economics and say demand and supply [are] equal, we have prices,” she said. In the meantime, there is a distress, and that’s what we found before when we looked at the changes to consumer directed care,” Professor Gannon said. Read more articles hereSign up to our free newsletter and subscribe to AAA magazine for the complete aged care picture