Rather than explaining itself to the public, it has endlessly sought to cadge publicity by ingratiating itself with the news media. Burnham should learn from the Trump playbook and start insulting journalists. Imagine if you wanted to launch the new V10, 8.3 litre Dodge Viper and the only spokesman you could usewas Greta Thunberg. Since a lot of people hate Greta Thunberg, this would work very well. Government today often feels less like a policeman and more like a traffic warden, someone trying to catch you out.