Researchers conducted 60 in-depth interviews with exhibitors, attendees, media, and other stakeholders. The AAPEX trade show features 550,000 sf of products and technologies. For example, exhibitors showcasing tools and equipment would be in one section of the floor while underhood parts were segmented into another. Organizers made unmarked private meeting rooms available on the show floor for exhibitors to host customer meetings. As a result, the floor is being re-organized again this year to fit every exhibitor in the right section.