Brian Pagel, 2026 chair of the International Association of Exhibitions and Events (IAEE), has joined the Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) as chief revenue officer. The Performance Racing Industry Trade Show draws 40,000 motorsports professionals and 1,000+ exhibitors annually to Indianapolis. Photo: PRIPRI Show and SEMA operationsThe Performance Racing Industry Trade Show draws 40,000 motorsports professionals and 1,000+ exhibitors annually to Indianapolis. SEMA, based in Diamond Bar, California, represents the specialty automotive aftermarket industry and produces the annual SEMA Show in Las Vegas. On July 21, registration opened for the 2026 Performance Racing Industry (PRI) Show.