Dive Brief:The Federal Trade Commission is suing Hims & Hers, alleging the telehealth company illegally shared sensitive health information with advertisers and misled customers about its billing practices. Hims & Hers is not the first telehealth company to face scrutiny from regulators regarding its use of tracking pixels. In 2023, the FTC banned telehealth company BetterHelp from sharing consumer data with third parties for marketing purposes after claiming it shared customers’ health data with Facebook. A year later, telehealth company Cerebral paid a $7 million fine to settle allegations from the FTC that it had improperly disclosed sensitive health information through tracking pixels. One study published in PNAS Nexus found that hospitals that used third-party tracking pixels were 46% more likely to experience a data breach.