If you know Whole Foods, you know they’re more upscale. Montgomery is an affluent town with a median household income over $220,000, great schools, and probably people hungry for organic and specialty foods. I almost bought a home once In Montgomery, and Whole Foods would fit in a lot better than I would have. Whole Foods has built a loyal following by offering natural and organic groceries, fresh seafood and meats, bakery items, prepared foods, and local products alongside national brands. I probably fit in more at a Walmart Supercenter.