(Graphic by The Desk)IAB Tech Lab has released AAMP 2.3, an update to its Agentic Advertising Management Protocols intended to help advertisers, publishers and technology providers deploy AI agents inside existing advertising systems. AAMP was developed to support agentic advertising, where AI agents assist with or automate parts of media planning, buying, selling and optimization. IAB Tech Lab said the new version is focused on making those workflows more reliable and interoperable across the advertising ecosystem. IAB Tech Lab said any path that commits spending is deterministic and provable, with human approvals required outside defined value-based thresholds. IAB Tech Lab said Agentic Audiences v1.0 is now ready for fully programmatic and agentic transactions, extending standardized workflows into audience activation.