AI adoption is not much of a debate in China - it’s already in use across much of the games industry. Citing Omdia research, he said 73% of people surveyed said they believe in using AI to maintain their competitiveness. How studios are using AIThrough his work with AWS, Zhuobin said he engages with “very few who refuse to adopt AI”. The tech giant has worked with companies including Rovio on how they can adopt AI into their production. Ding also later said that one of the advantages Chinese studios have is a willingness to explore and adopt new tech.