There’s a growing trend of publishers returning to China, says MyGamez CEO and co-founder Mikael Leinonen. He was speaking at Pocket Gamer Connects Summit Shanghai in a session titled ‘Chinamaxxing 2026: How Global Gaming Companies Are Tapping The China Growth Opportunity’. Leinonen, whose company supports developers launching games in China, said China’s market is not easy to enter for foreign companies, nor is it an easy market to succeed in. Industry leaderLeinonen called China one of the most dnamyic and competitive markets, increasingly creating global gaming trends for others to follow. Companies are no longer entering China looking for quick wins and easy deals, he said.