Of the three ingredients he says cross-border deals need: product judgment, decision-making alignment and trust - trust is the one that resists shortcuts. Why China's games industry feels more confident right nowMei doesn't credit AI alone for the sense of momentum he sees in China's market. Why mini-games could finally cross westWestern markets have resisted Chinese monetisation before, but Mei separates that resistance from the mini-games format itself. The Chinese studios flying under the radar“You will see mini-games go viral in the West, operated by someone you've never heard of - but who has deep roots in the Chinese market.” "They may be quieter today, but many of them will be part of the next wave of Chinese games going global," he says.