Apple says the App Store generated more than £46.5bn in UK billings and sales in 2025. Apple has criticised proposed UK rules governing its App Store as it believes plans to loosen its control over in-app payments would effectively amount to price regulation. As reported by Reuters, the company said the proposed "steering" requirements would go beyond promoting competition by giving the regulator a "highly intrusive" role in managing its business. The regulator added that it expects steering fees to be lower than current app store charges, with savings either passed on to UK consumers or reinvested by developers to support innovation. Apple said the App Store facilitated more than £46.5 billion ($61.8bn) in UK billings and sales during 2025, with commissions accounting for less than 3.5% of the total.